New Generation of Consumers: MILLENIAL
– Born between 1980 and 2000, this New Generation of Consumers brings important changes in Habits and Consumption Trends.
– It is the Most Committed Generation with its Pets, and the ones that Invest the Most in It
– Research indicates that 86% of Millennials prefer a Natural Meal, with Organic Ingredients.
– These New Consumers consider that their pets are part of their family and demand
for them the Same Values. They look for Products that not only satisfy Nutritional Needs, but find in them Individualization, Comfort and Quality.
– The people of this generation, ensure that having a dog or cat in their care will give them such experience that will help them to be good parents in the future.